018 Derdesh is back with a flavour #YouthMonth

Edited by: Motsieng Mooketsi 

Kasi Flavour: The Derdesh Story by: Bongani Faku 

Jouberton: Thebe Faku and Luvuyo Mandla are the co-founders of the now widely popular 018 Derdesh, the
term Derdesh is township slang for food.

Derdesh has now been engraved in the very fabric of
everyday kasi life and captures the true essence of kasi food. The vibrant and dynamic duo Disc
JockeysDJs turned-Entrepreneur’s intention with Derdesh was to introduce kasi food with flavour and
panache.

Derdesh is one of the fastest growing fast food joints and one of the most recognizable
brands not only in Jouberton but around the City of Matlosana.
Thebe and Vuyo as the brains behind this rapidly growing brand strive to ensure that the food
that they serve speaks for itself when it comes to freshness and taste. They make sure that they
Order fresh stock and ingredients to ultimately ensure that they deliver fresh and delicious menus, that their
customers have grown to love and appreciate.

The Two Co-Founders are in tune with the pulse of
everyday township life and are passionate about the best Kota (Bunny Chow) and it starts with
paying attention to detail, willingness to experiment and listening to the feedback from
customers. The Derdesh brand has extended far beyond being just another Kota joint brand but
has equally become a lifestyle brand.

After a notable sabbatical the now popular Derdesh is set
to re-open its doors again and this has the masses eagerly awaiting with anticipation. Derdesh has re-opened
this month on the 9th of June and its quite befitting since it is Youth Month. after having to move from their previous
location due to challenges they experienced.

Derdesh is mow operating at a different location, Thys Joint is their new home, a popular pub in the township of Jouberton and Matlosana. The Derdesh duo are bringing with them an updated menu but
still maintaining the true essence of the brand and the famous food that has made it so popular.

Their customer-centred culture has worked well for the popular Kota joint attracting customers
even from surrounding areas. They say that hearing people from places such as Klerksdorp,
Alabama, Khuma, Kanana, Orkney and other areas, and people are driving to Jouberton just to buy the food that
they sell, this is motivating them to work even harder because it is a clear indication that they are
doing something right and they appreciate the love and support they receive. The two co-founders have a genuine love of people hence Derdesh stretched far beyond an eatery joint but
quickly became a hang-out spot, occasionally hosting gigs to strategically ensure the visibility of
their location and brand.

The Derdesh facebook page had hundreds of followers overnight.
But like any start-up entrepreneurs they faced and still continue to face a multitude of
challenges… the primary challenge being how to raise capital to fund their vision. But with pure
determination and their Vuk’Uzenzele attitude they continue to push through the challenges in
pursuit of establishing a fully-fledged fast food business that will create sustainable jobs in their
community.

These two entrepreneurs are cognizant of the untapped potential of the township
economy and they intend to capitalize on every inch of ground they can get. Thebe and Vuyo
note that there are a lot of people behind the scenes that really work hard to ensure that Derdesh
lives up to the hype and acknowledge the role each person played in building the business, brick
by brick and inch by inch. They did not wait for funding to fall from the heavens but decided to
bootstrap the business from their very shallow pockets.

The 018 Derdesh story is one of grit,
determination, perseverance and never giving up against all odds. Thebe and Vuyo would like to
thank the Derdesh team and their loyal customers. They are buzzing with excitement about the
re-opening of Derdesh.
All we can say is keep watching this space.

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